The Texas Medical Center (TMC) created the TMCx Accelerator to bridge the gap between ideation and commercialization of life-saving biotechnologies. The brand is an innovation fountainhead for venture capitalists and other institutions to back the most promising ideas, shortening the time it takes for treatments to move from paper to practice.


22 New life-science companies have successfully brought their product to market since launch two years ago.

The Challenge

As Amuse had piloted the growth of the TMC brand umbrella and was building the TMCx website, we were asked to create an overview video for the TMCx Accelerator. 

Strategy & Implementation

Before TMCx, the world’s largest medical center lacked a multi-disciplinary, recombinant start-up space. Amuse created a video that reinforces the idea that TMCx isn’t just playing catch-up; TMCx catapults the Texas Medical Center to the forefront of incubating capabilities.

Target Audience

An accelerator program of this nature needs to speak to the parties working in conjunction to expedite treatments. Entrepreneurial health professionals from around the world, established clinicians of the 21 renowned TMC hospitals, major healthcare corporations, and venture capitalists all need to understand they can work in concert to attract ideas, investors, and major hospitals to actualize the future – fast.


We interviewed senior staff from all aspects of the innovation equation, interspersed with shots of the cutting-edge facilities, to show TMCx was the place to bring one’s skills, ideas, and funds to foster rapid innovation.