RES
Economic development cannot exist without environmental impact. RES provides ecological offsets to minimize negative impact, helping clients proactively manage risks from operations in environmentally sensitive areas by providing analyses, streamlining permitting processes, and limiting liability and regulatory exposure.
Results
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40%
Increase in organic traffic
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23%
Increase in overall sessions
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33%
Increase in page views
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209%
Increase in mobile user time on site
The Challenge
RES had recently bought its biggest competitor and wanted to update its market presence to reflect its newly increased size, reach, and capabilities. Future growth was also planned through additional acquisitions.
RES asked Amuse Digital to create a responsive new website to showcase its available mitigation and offset credits and capabilities. The challenge was to leverage the existing name, logo, and branding elements while elevating RES to position it as the market leader it had just become.
Strategy & Implementation
RES imbues its business with the purpose of improving the lives of others, regardless of their position in the environmental equation. To address each target group, we created a website that brought together several carefully guided user journeys into a single, compelling digital ecosystem.
Website
Given the variety of industry specialists visiting the site, we wove together seemingly conflicting industry agendas into parallel user paths in a narrative of cooperative environmental stewardship. A custom, interactive map allowed for macro and micro views of different credit solutions.
Target Profile
The new website needed to reach developers, permittees, government regulatory agencies, NGOs, landowners, and industry consultants. We sought to speak to each target in a manner that showed deference to their agendas, guiding them to the conclusion that they must work together to preserve our planet.
Video & Graphics
To provide users a dynamic experience and a more emotive understanding of the RES brand, we implemented video headers and custom visuals throughout the website.
Print Collateral
Amuse also created a suite of print collateral to support the new website branding. Booklets allowed RES to communicate its many services in a visually immersive way. Company information was presented alongside large images of lush nature photography to convey their mission for sustainable development. Additionally, a trifold brochure was designed to give a more succinct explanation of conservation easements.
