Innovative Insulation

Innovative Insulation is the world leader in manufacturing and wholesale of radiant barrier products. The company specializes in a reflective insulation with cost-saving residential, product, industrial, and agricultural applications.


  • 300%

    increase in lead volume

  • 200%

    revenue increase in 3 months

  • 70%

    reduction in Cost Per Lead

The Challenge

Innovative Insulation had its sights set on company growth an expansion into new markets. They came to Amuse to help optimize their search and social media efforts to bring in higher quality leads in larger quantities.

Strategy & Implementation

First, Amuse conducted an extensive audit of the existing social and search strategy to identify current strengths and weaknesses. Then, the team undertook a complete strategic restructure with a refreshed approach to attract better leads for the company.

Social Media

Our social team’s first order of business was to expand Innovative Insulation’s audience and increase consumer relevancy. With constant monitoring, Amuse frequently optimized targeted audiences, creative assets, and copy to continually generate more traffic to the website. In one month, clicks to the website increased by 212%.


With a total teardown and rebuild of the Innovative Insulation AdWords account, the Amuse team optimized the Innovative Insulation search strategy for a hyper-local focus. With new campaigns and more relevant keywords and engaging ads, we raised lead volume, improved lead quality, and dropped the cost per lead.