Houston Community College
Houston Community College (HCC), a longtime client of Amuse, works with our social media team to enrich their social media community and grow their number of engaged users.
Our team created a new social media strategy that addressed HCC’s needs and broke through unique barriers to become a leader in higher education for creating meaningful engagements with its core audience. One specific campaign – Start Here, Go Anywhere – unified the school’s diverse, traditional and nontraditional audiences around the idea of advancing into a better future.
Results
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5.2M
Engagements
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9.9%
Follower growth across HCC’s social media accounts
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61.5%
Increase in engaged users
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200%
Increase in Twitter engagement
The Challenge
Houston Community College needed to improve the quantity and quality of engagements it garnered on social media.
As a community college, it suffered from an unfounded perception of lower quality, and its diverse audience was prone to be cynical and unresponsive to the HCC brand. It was up to Amuse to develop a creative social campaign that would break through stigmas to foster not just social engagement but a sense of community around HCC.
Strategy & Implementation
Houston Community College needed to improve the quantity and quality of engagements it garnered on social media. As a community college, it suffered from an unfounded perception of lower quality, and its diverse audience was prone to be cynical and unresponsive to the HCC brand. It was up to Amuse to develop a creative social campaign that would break through stigmas to foster not just social engagement but a sense of community around HCC.
Graphics
Amuse created a series of high-quality graphics for the “Start Here Go Anywhere” campaign to create excitement for various HCC programs, especially those that were unique to the campus.
The eye-catching images supported inspiring messages and earned positive feedback throughout the campaign.
Social Media
Our team’s social media campaign leveraged the name of the campaign as a hashtag – #StartHereGoAnywhere – which was featured in every post. Each post focused on telling a story of success that started at Houston Community College, creating a compelling narrative of HCC as the foundation for triumph.
To combat the stigma surrounding community colleges, the campaign showcased community colleges, and HCC specifically, as a place where people the first steps on their journey to a successful life.
Promoted Posts
Every week, Amuse shared two promoted posts through HCC’s Facebook and Twitter pages. These emphasized public education and the community college system, highlighting accomplished individuals who started at a community college, especially at HCC.
The posts encouraged engagement by asking current and former HCC students to share their personal experiences at community college.