Coldwell Banker Realtors
Coldwell Banker United, Realtors®, known for its innovative real estate solutions, hired Amuse to help them become equally innovative in the digital marketing realm. Amuse took the idea of curb appeal to the digital space by engaging Houston residents across social networks with a sophisticated style that the brand could claim as its own.
Results
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2,500
Facebook followers in the first 4 months after launch
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75,000+
Weekly reach on Facebook
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244,000
Impressions after 6 weeks
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3,041
Unique page views on e-zine
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303
Comments, 395 likes, and 35 shares on a single post
The Challenge
Amuse wanted to take the well-known national brand and give it local curb appeal by creating vibrant, interactive online communities across multiple social networks.
But it’s never enough to simply establish a digital voice. To foster meaningful engagement from the audience, we needed to enhance top-of-mind brand awareness among Houstonian residents and create a valuable connection with new transplants.
Strategy & Implementation
To start building the community, the team established a diverse online presence that would reach existing and potential customers on their favorite social platforms. We also combined a social media and content approach, which created a strong foundation for future digital communications. After designing and creating pages, we managed engaging promoted posts, effective social ads, and share-worthy blog posts.
Social Media
We established Facebook, Twitter, and YouTube pages for Coldwell Banker Houston, which allowed us to start building a local audience. To increase reach and engagement, we created paid ads, easy-to-remember hashtags, and sweepstakes incentives.
Content Campaigns
To personify the brand and connect on an emotional level, we developed sharable, themed campaigns that hopeful homeowners could relate to—like home decor, moving, and travel.
