Coldwell Banker Realtors

Coldwell Banker United, Realtors®, known for its innovative real estate solutions, hired Amuse to help them innovative in the digital marketing. Amuse took the idea of curb appeal to the digital space by engaging Houston residents across social networks with a sophisticated style that the brand could claim as their own.

Results

  • 2,500

    Facebook followers in the first 4 months after launch

  • 75,000+

    weekly reach on Facebook

  • 244,000

    impressions after 6 weeks

  • 3,041

    unique page views on e-zine

  • 303

    comments, 395 likes, and 35 shares on a single post

The Challenge

Amuse wanted to take the well-known national brand and give it local curb appeal by creating vibrant, interactive online communities across multiple social networks.

But it’s never enough to simply establish a digital voice. To foster meaningful engagement from the audience, we needed to enhance top-of-mind brand awareness among Houstonian residents and create a valuable connection with new transplants.

Strategy & Implementation

To start building the community, the team established a diverse online presence that would reach existing and potential customers on their favorite social platforms. We also combined a social media and content approach, which created a strong foundation for future digital communications. After designing and creating pages, we managed engaging promoted posts, effective social ads, and share-worthy blog posts.

Social Media

We established Facebook, Twitter, and YouTube pages for Coldwell Banker Houston, which allowed us to start building a local audience. To increase reach and engagement, we created paid ads, easy-to-remember hashtags, and sweepstakes incentives.

Content Campaigns

To personify the brand and connect on an emotional level, we developed sharable, themed campaigns that hopeful homeowners could relate to—like home decor, moving, and travel.

Awards