Thu March 27, 2014
801 Texas Avenue, 10th Floor
Houston, Texas 77002
Display Media: Moving from Click to Value
Think display media can’t measure or drive offline results?
Is your most important metric click-through rate?
Think display media can’t build your customer base?
Think again. Shift the way you approach display advertising and analytics.
When and Where
Thursday, March 27, 2014 from 1:30 PM to 5:00 PM
801 Texas Ave, 10th Floor
Houston, TX 77002
$50 for registration, by Tuesday, March 25th.
Complimentary parking will be provided at the Houston Chronicle parking garage, located at Milam and Prairie in Downtown Houston. Seating is limited, so reserve your spot today.
Meet the Speakers
Andrea Beck – Keynote Speaker
Sales Director for comScore, Inc., a global leader in digital measurement and analytics, will share powerful insights on the future of digital display advertising, including mobile, emerging audiences and campaign validation.
Ryan Yates – Keynote Speaker
Vice President of audience and operations for Core Audience, Hearst Corporation’s programmatic media buying unit, will offer perspectives on first-party data and how it can help you grow your audience base.
Panel Discussion:The 5 M’s to Executing a Successful Display Campaign
Executive Vice President of Digital Revenue Development of The Houston Chronicle In March of 2012, Stephen Weis was named Executive Vice President of Digital Revenue Development. Since 2005, Stephen has been responsible for overseeing the business operations and strategic vision of the Chronicle’s Online division as the General Manager of chron.com. In addition he has held various positions from EVP of Sales and Digital Services and VP of Digital Revenue for the Hearst Newspapers. As a well-known leader in the Online industry, Stephen is acutely involved with contract negotiations, strategic planning, market analysis and the business operations. He has over 15 years of extensive Internet operations and Sales experience, including positions at Freedom Communications, Advance Internet/Publications and the Seattle Times Co. Most recently, Stephen has been a task force member on the Yahoo Newspaper Consortium and a participant in the Columbia University Sulzberger Fellowship.
Warren Kay, Chief Revenue Officer of the Houston Chronicle, has 15 years of experience in digital sales and strategy, which has given him the knowledge of a wide range of products and sales channels. His ability to innovate and create new revenue streams across a variety of emerging platforms is instrumental to the growth of the Houston Chronicle. Warren has worked with a diverse mix of digital and start-up companies and has history leading both large and small teams to successfully sell directly and through channels. Warren has held executive leadership roles in sales and corporate development for several other digital media leaders, including Dex One, where he was vice president of product strategy, Fox Audience Networks, as vice president of local sales, and IAC Citysearch, where he was director of sales. Warren has a bachelor’s degree from the University of Texas, Austin.
Vice President of Strategy & Agency Services, has 15 years of experience crafting digital marketing strategies for Fortune 100 and other Enterprise clients. One year ago, Divya started a|muse and now leads a team of cross-functional digital specialists which focuses on custom content approaches, branding and design, and traffic-driving strategies across search, social and media platforms. She has played an integral part in creating national and global digital strategies for brands like HP, Microsoft, Sony, Continental Airlines, Bausch & Lomb, Red Bull, and GE Capital, to name a few.
Executive Director of Digital Media and Performance, has 16 years of experience in the digital space with practices in sales, B2C and B2B marketing, media buying, and training and operations. In her role as Advertising Manager at Ashford.com, she handled display and SEM media buying. She also oversaw planning and optimization across Google, Yahoo, and MSN, reducing cost by 40%. She has worked with national brands, such as Macy’s, Kohl’s, JCPenney, United, Blackberry and Target, in developing successful display campaigns and identifying unique targets, placements, and positioning across Hearst Newspaper sites. A degree from the University of Houston in Journalism with a focus in Public Relations, allows Kimberly to help clients balance earned, owned and paid media.